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The Company also operates a Pac-Sun Outlet division. These stores have an everyday value pricing strategy offering a mix of off-price branded merchandise, private label brands and current season fashion merchandise. All over Orange County, California, locals were creating their own brands of clothing with names like Gotcha, CatchIt and Quiksilver. That was PacSuns idea: to be the first surf shop to move into California's popular mall locations. You see, during Southern California's wet, cool winters, the beaches get empty and the surf store business goes dry. The Company’s PacSun and d.e.m.o. concepts focus on everyday casual apparel, accessories and footwear designed to meet the lifestyle needs of active teens and young adults. Select Famous S S, Track Jackets, Surf, Rainbows, Kerra, and Nollie. |
