Since Michael and Gina Hecht founded Atlanta-based Project E ten years ago, the company has evolved from being a small mom and pop T-shirt operation into a hugely successful line of fashion forward knit tops. With nothing more than $5000, solid retail backgrounds, and a lot of drive, the husband and wife team began manufacturing and selling basic screen printed shirts.
Basic shirts only got them so far though, and it didn't take the couple long to realize that women desired a more flattering fit than a standard men's tee. So they refocused their efforts, took the company in a savvier direction, and found their niche in the young contemporary market.
Project E has now become a favorite among fashionistas, stylists, and celebrities. The stylish tops frequently appear in national magazines, popular sitcoms, movies, award shows, music videos, and on rock stars.
Project E is a true fashion pioneer. Back in 1997, they first popularized kitschy Middle America on their campy Vintage Americana line. The timeless, if not hokey, designs are inspired from billboards, restaurants, stores, and signs. Mike refers to the line as the company's "bread and butter".
By combining hot elements with witty logos and original designs, Project E is always introducing new lines to consistently provide their customers with the most cutting edge look.Michael manages the sales and finance, while Gina heads the creative design and development team. Meticulous about fit, Project E strives to produce innovative, body-conscious, flattering tops. "We want to create that old, favorite, soft, comfortable shirt that you throw on," comments Hecht. " As long as we can continue to design a line of tops and influence a trend, then that is a huge payoff for the months of design and production. It's a great feeling," says Hecht. "We still get a kick our of seeing someone wearing our shirts. While the sales are great, we are driven by acceptance and validation- just knowing that you have created something that someone likes and wants to wear."

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ClothingDollar  
     
     Project E Cream Rhinestone Preppy Polo
   
 
   
 

Project E's Rhinestone Preppy Polo is hot, hot, hot! It features distressing throughout, and heavy light pink stitched decor. The collar has rhinestone "preppy" lettering across the back! 100% cotton. Project E is worn by today's hottest stars, and has been spotted in many popular T.V. shows and movies.

Since Michael and Gina Hecht founded Atlanta-based Project E ten years ago, the company has evolved from being a small mom and pop T-shirt operation into a hugely successful line of fashion forward knit tops. With nothing more than $5000, solid retail backgrounds, and a lot of drive, the husband and wife team began manufacturing and selling basic screen printed shirts.
Basic shirts only got them so far though, and it didn't take the couple long to realize that women desired a more flattering fit than a standard men's tee. So they refocused their efforts, took the company in a savvier direction, and found their niche in the young contemporary market.
Project E has now become a favorite among fashionistas, stylists, and celebrities. The stylish tops frequently appear in national magazines, popular sitcoms, movies, award shows, music videos, and on rock stars.
Project E is a true fashion pioneer. Back in 1997, they first popularized kitschy Middle America on their campy Vintage Americana line. The timeless, if not hokey, designs are inspired from billboards, restaurants, stores, and signs. Mike refers to the line as the company's "bread and butter".
By combining hot elements with witty logos and original designs, Project E is always introducing new lines to consistently provide their customers with the most cutting edge look.Michael manages the sales and finance, while Gina heads the creative design and development team. Meticulous about fit, Project E strives to produce innovative, body-conscious, flattering tops. "We want to create that old, favorite, soft, comfortable shirt that you throw on," comments Hecht. " As long as we can continue to design a line of tops and influence a trend, then that is a huge payoff for the months of design and production. It's a great feeling," says Hecht. "We still get a kick our of seeing someone wearing our shirts. While the sales are great, we are driven by acceptance and validation- just knowing that you have created something that someone likes and wants to wear."

Look for Skirts, Le Fromage et l'Orange, BCBG-MaxAzria, Minnetonka Moccasins, Ladies Shoes, Mblem by Mandy Moore, and GoldSign.
   
  Project E Cream Rhinestone Preppy Polo
   
  Today Sass & Bide is sold in some of the best boutiques and department stores around the world, and enjoys the enviable support of both the fashion press, and the "it" girls we read about in their pages every month. Our Fashion House carries other premium denim from Hudson, People for Peace and Sass and Bide. Patti picks up the merchandise on twice-yearly buying trips to the Manhattan trade shows known in the industry as "The Coterie" and "Intermezzo Collections." Today's coolest styles worn by the hottest celebrities The embellishments originate from traditional Indian and Japanese costumes of the 40's then translated into back pockets and leg accents. Buy HudsonJeans-NewDesigner, Hir, Jumper Sportswear, Gold Sign, MyVintageBaby, and Baby Baubles/Nobody's Business.
   
   
   
   
   
   
   
   
   
   
   
   
   
     
 

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